B®ANDWAGON, the Marketing Club of IIFT School of International Business, is a forum of students that are interested in marketing, either as a subject or as a preferred career. It plays an important role at IIFT, hosting various activities that enrich and expand upon students’ classroom experiences.

Objectives:

To challenge individuals to move beyond jargon and clichéd theory and explore the real world of marketing.

To provide a platform for IIFTians to express their creativity, use their acumen in industry analysis, and invest time and effort in live projects and several such activities.

To help in updating members’ knowledge of marketing by keeping abreast with the latest in the marketing world.

Activities:

Organising key workshops and guest lectures conducted by people from the industry in order to keep students updated and also challenge the students to apply their theoretical knowledge to a ‘hands on’ situation or case.

Conducting innovative and creative games relevant to the field of marketing, to heighten interest and disseminate some of the applications of core marketing ideas to the batch through these activities.

Publishing a monthly magazine called ‘MASTERP’S’, a repository of student ideas and thoughts on topics related to marketing. The magazine has recently incorporated, a separate section called the corporate corner where a distinguished personality from the corporate world also contributes to the magazine,

Organising regular forums where students give presentations on predetermined ‘current’ topics followed by stimulating discussions.

Club Coordinators