 It gives us
immense pleasure to launch the first ever Marketing Magazine ‘Master
P’s’ of IIFT’s Kolkata campus. Our objective is not
only to understand the 4Ps but to go beyond them. Creativity is
everywhere from Dabbawallas to Dell, but a platform is needed to
unleash creativity and encourage innovativeness. That is where ‘Master
P’s’ comes into the picture. It is a platform for all the creative
minds to express their ideas. |
Magazine downloads
Vol 2, Issue 2 :
Mar
2008
(PDF, size :3.61 MB, pages : 25)
Vol
2, Issue 1 : Feb
2008
(PDF, size :2.8 MB, pages : 26)
Vol 1, Issue 2 :
Aug
2007
(PDF, size :4.5 MB, pages : 25)
Vol 1, Issue 1 : Mar
2007
(PDF, size :888 kb, pages : 33)
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